Tires Made Out of Soybeans? MN Soybean Partners with Goodyear to Promote Soy-Based Tires
Minnesota — Soy checkoff research funding and partnership with The Goodyear Tire & Rubber Company has led to a multi-decade commitment by the tire manufacturer to source sustainably produced U.S. soybean oil, phasing out petroleum-derived oils from its products by 2040.
The initial research led to the discovery that soybean oil could not only improve tire flexibility across temperatures but also provide enhanced grip on road surfaces, making it an ideal choice for Goodyear’s all-weather tire line. Goodyear commercialized this innovation in its Assurance WeatherReady consumer tire line in 2017, the Eagle Enforcer All Weather in 2018 and the Eagle Exhilarate in 2019, and announced the Goodyear Assurance ComfortDrive in 2020. Building upon that success, Goodyear recently announced a new sustainable soybean oil procurement policy that reflects its strong commitment to the responsible sourcing of raw materials.
The Minnesota Soybean Research & Promotion Council will soon launch a summer-long “Driving Soy” campaign promoting checkoff investments in Goodyear’s soy-based tires via the Council’s organized county program. More details on the promotion, which will include donations of the Eagle Enforcer to county sheriff departments, will be announced in the coming weeks, according to Corey Hanson of the local Norman County Soybean Growers.
Listen to the KRJB Farm and Field Show each Wednesday afternoon for more updates on this exciting new promotion.
Goodyear increased its use of soybean oil in 2020 by 73% over 2018, making progress toward its long-term goal of full petroleum replacement. The new procurement policy features a variety of components, including provisions across the supply chain for responsible land use, growing, harvesting and processing. With its goal to be a global leader in sustainability, the U.S. soy industry is well-positioned to meet this demand. U.S. soybean farmers employ sustainable farming practices such as crop rotation, reduced tillage and nutrient management to improve soil health, reduce inputs, boost crop productivity, conserve water and enrich the quality of soil.
Goodyear’s new soybean oil procurement policy is effective immediately and applies to all soybean-based materials sourced by its operations worldwide.