MN Tourism Industry Looks to Rebound Post-Pandemic
Minnesota — Memorial Day weekend is the unofficial start to the summer tourism industry in the state of Minnesota, where hundreds of thousands of people head to the summer lake homes and campsites for a three-day weekend. It’ll be much welcomed by the tourism and hospitality industry, whose industry came to a halt last spring and early summer. While people were limited to what they could do, they still found ways to stay busy, specifically by staying outdoors. John Edman, Director of Explore Minnesota Tourism, talks about short and long-term impacts on the tourism industry from the COVID-19 pandemic.
Moving forward on the path towards recovery, Edman says they are going focus on marketing all the great things Minnesota has to offer and be very targeted in their approach to marketing.
Edman, who is soon retiring after more than 20 years as the Director of Explore Minnesota, says marketing the state’s tourism industry has changed a lot over the years, specifically because they are now able to market directly to individuals with the help of technology.
Along with being the beginning of the summer tourism season, this Friday, May 28th is also the date when all COVID-19 restrictions officially end in the state of Minnesota, marking an unofficial end to the “Covid winter.”