Wake the Lakes “Weird and Wacky Wednesday” 9-6-23 (Two “Boozy” Stories)

–France is about to spend about $216 million destroying nearly 80 million gallons of surplus wine, enough liquid to fill more than 100 Olympic-sized swimming pools, the Washington Post reported. The problem is that higher production costs and shrinking demand for the stuff have made it impossible for French wineries to sell their spiked grape juice for a profit, even if it does have tantalizing hints of oak and leather. The average French citizen drinks about 40 liters of wine per year, compared to 136 liters in 1926.

–The Kellogg-owned brand, in partnership with Sugarlands Distilling Co., just released a boozy collaboration. Inspired, probably, by what would happen if you dumped your breakfast plate into a blender and added a shot, Eggo Brunch in a Jar Sippin’ Cream is exactly what it sounds like: The creamy liqueur blends waffle flavors with those of maple syrup, butter… and bacon. The concoction is 20% alcohol by volume. This is the second collaboration between the Tennessee distillery and Eggo. The brands debuted Eggo Nog last fall. Joe Beauprez, Kellogg’s senior director of marketing for frozen foods, says the spiked cream is aimed at parents looking to unwind.